AWS Cloud Services for Content, Storage, and Delivery

A dependable collection of pay-as-you-go platforms are enabling businesses of all sizes to utilize offerings from Amazon Web Services (AWS). Recently, those working in the entertainment and media industry are realizing the game-changing benefits of AWS for critical content, storage, and production projects.

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The entertainment industry is rapidly shifting production and post-production to AWS in order to take advantage of the highly scalable, elastic, and secure cloud services. AWS is an attractive option because it enables the industry to accelerate content production and reduce capital infrastructure investment through innovative platforms. The AWS partner ecosystem also provides cloud-based tools to collaborate, edit, and scale content production and visual effects rendering.

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When your organization relies completely on media files, any downtime in processing and delivery can be detrimental. Check out the AWS tools created specifically for needs surrounding content, storage, and delivery below.

Amazon S3
Scalable storage in the AWS cloud 

Amazon S3 is used for a wide range of scenarios including backing up data, storing images and videos (accessed directly or through a content delivery network), or hosting static websites. AWS S3 simplifies storage needs into containers (buckets), then allows the user to select where and how to store them. The platform is designed to provide 99.999999999% durability and 99.99% availability over a given year for your cloud storage needs.

“In pre-AWS times, we wouldn’t have been able to have the server available, but with AWS it took us two days to put the servers up and have SAP come and show us how to develop the apps and implement the project.” Theresa Miller, Executive Vice President, Information Technology for LIONSGATE

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CloudFront
A global content delivery network

Amazon CloudFront is a global content delivery system (CDN) that leverages Amazon’s vast global infrastructure to deliver content with optimized speed and cost. CloudFront edge locations improve the speed of your website, which is especially important if your website displays high-resolution images, audio, or video. It also ensures that content is closer to users and improves user experience by serving the content from the AWS region closer to the end user. Delivering from servers closest to your location results in faster distribution.

“We are extremely pleased with the performance and ease of use that CloudFront offers for streaming videos to different devices. With fewer errors, CloudFront delivers a great experience to our viewers, and that’s very important for the success of our business.” Drew Engelson, Chief Architect and Senior Director of Platform Development for PBS Interactive.

CloudFront works seamlessly with AWS services. With no minimum usage commitment, experimenting with configurations and instances to find ways to improve performance is extremely easy.

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Amazon Elastic Block Store
Network attached storage volumes for your virtual servers

Use Amazon Elastic Block Store (EBS) for data that changes frequently and must persevere. For example, use EBS volumes as the primary storage for a database or file system, or for applications that require access to raw block-level storage. Amazon EBS provides persistent block storage volumes for use with Amazon EC2 instances in the AWS Cloud. Each Amazon EBS volume is automatically replicated within its Availability Zone to protect you from component failure, offering high availability and durability. Amazon EBS volumes offer the consistent and low-latency performance needed to run your workloads. With Amazon EBS, you can scale your usage up or down within minutes, all while paying for only what you use.

“We can definitely support more customers and more data by using the larger and faster Amazon EBS volumes. We have no more concerns about being able to meet our storage needs as our clusters continue growing over time.” Joseph Poirier, Senior Manager of Platform Infrastructure, Bazaarvoice

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Amazon Glacier
Low-cost archival storage

Use Amazon Glacier when cost is high, data is needed infrequently, and when it’s acceptable to wait several hours for the data to be retrieved. Amazon Glacier provides long-term archiving solutions for deep storage items that must be retained but are rarely used. If you need fast or frequent access to your data, use Amazon S3 instead. Data stored in Glacier can take hours to retrieve instead of seconds, but the cost (as little as $0.004 per gigabyte per month) is a fraction of standard storage. With redundant data sites all over the world, Glacier ensures your archival data is secure and safe no matter what happens.

“If our storage crashed, that would be the end of SoundCloud,” says Alexander Grosse, VP of Engineering at SoundCloud. Grosse continued, “We needed a solution that could scale to meet our needs and was easy to run, and AWS fit the bill.”

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Is your organization utilizing AWS cloud services for content, storage, and delivery? Are there additional AWS cloud services you recommend? Share your experience in the comments below!

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